How To Sell on Etsy

How To Sell on Etsy for Beginners (2023 Guide)

Etsy is an online marketplace where you can sell your creations and connect directly with buyers. You’ll need to create a free account, set up your payment settings, post items for sale, and pay just 20 cents per item you list. To get started today, head over to

In this guide we will cover:

  1. Open up a free account
  2. Set up your payment settings
  3. List items for sale and pay 20 cents per item listed
  4. Promote your store and connect with buyers!

1. Open up a free account

To get started on Etsy, you’ll need to open up a free account. Head over to and click “sign up”. Choose your shop name or just select “I’m an Etsy seller” and then choose your password. The whole process will only take you a few minutes!

2. Set up your shop preferences:

The first step in setting up an Etsy shop is to choose your default language. You can then specify the country and currency that will be used for all transactions on this site, ensuring a fair exchange rate with any purchases made by customers from abroad or those who want to sell something while traveling internationally.

The official currency for your shop can only be the same as what’s in your bank account so you’ll need to make sure that it matches. If not, then there will likely be additional conversion fees with each sale (2.5%).

You cannot change the currency you are paid in because it is determined by the bank you attached to your account, you can only change the currency you list in (*additional conversion fees with each sale (2.5%) will apply in this case).

If you want to be paid in USA dollars, you need to set up a USA shop, with a USA bank account.

3. Choose your Etsy shop name:

Your Etsy shop name should be easy for customers to remember and reflect on your products. It can’t have spaces or special characters, so come up with something unique! If you try entering an ALREDYTAKEN name into the search bar (like “Etsy”), they’ll provide some similar-sounding alternatives that are available in case it’s unavailable.

The perfect Etsy shop name is one that will allow you to showcase your creative skills. Take time and choose wisely because once an Etsy business starts, they allow you to change the name one time only.

If you think you may go over just selling on Etsy and maybe have your own site, then it is important that all of these sites have an appropriate and same name with which they will be identified in order to avoid confusion among customers and potential new ones alike!

4. List items for sale

Once you’ve signed up for your Etsy account and set up your payment settings, you’ll be ready to list some items for sale! There are a few steps:

4.1 Title & description:

Give your item a title that describes the product in as much detail as possible, considering you only have 140 characters to do so. You’ll also get an opportunity for additional information such as what it is and its category or type! If there are special features about this particular one-of-a-kind piece then feel free to mention them too.

4.2 Listing Photos:

It’s recommended that you use at least five photos per item (you can include ten) so customers will have an idea about what they’re buying and how big it is before purchasing, as well as many angles from which to view your product!

As a recommendation, photos should have resolutions of 72PPI and at least 2000 pixels wide for the shortest side so they’ll display properly in all aspects when uploaded or shared with others online.

Your images should be one of these file types: .jpg, gif, or png. These are the only supported image formats on Etsy! Animated gifs and transparent PNGs aren’t allowed, so avoid them.

4.3 Set a pricing quantity:

Add your product’s price, a sales tax that may apply, quantity, and SKU number. You can also add variations – like sizes or colors – to create an original look for the customer!

Include pricing information, including any imposed taxes that may apply, as well as how many units you have available at one time before continuing on with other details about what’s being sold: quantities ordered, serial numbers of products manufactured/produced, etc.

4.4 Set up shipping options:

In this step, you should include information about your shipping processes to provide a seamless experience for the customer.

There are many aspects of this step in which detail matters: what services do I use? How much does one package weigh? Where is my stuff coming from (geography)? And how long does each part of production/shipping take on average?

Learn about shipping here.

4.5 Publish your listing:

You can preview your entire listing to see how it’ll look before you set it live.

5. Etsy payment preferences.

How do you want your customers to pay? That is the question that every Etsy seller needs answered. There are many ways for them, including PayPal or Etsy Payments. You can accept credit cards, debit cards, Etsy gift cards, store credits, and more with this option.

To be able to buy and sell on Etsy, you’ll need to set up your payment settings. Head over to “Your Account” and then click on the “settings” link. You’ll see a list of four different pricing formats that are available. The prices are in US dollars, but you can sell worldwide!

6. Promote your store and connect with buyers!

You have four major factors that will determine the success of your Etsy shop: pricing, selecting a category, using keywords in search engine optimization (SEO), and selecting a social media platform on which to promote your store.

Etsy is all about the buyers, of course. But there are some things you should do to get attention on Etsy before it’s time to start selling.

A great way to get your Etsy shop noticed is to create a store that people want to visit. For example, you could create a shop that sells cool stuff like jewelry or fine art with a strong provenance or narrative around it. You can also link your shop with events and other places you are involved in, so people can find you by searching for someone who has been there.

If you really think about it, this is really what every website is all about: connecting people with information and products they care about. So let’s talk about how to do this without being too creepy or creepy-ish!

As an Etsy seller, it’s important that you connect with buyers before they buy anything (or at least make sure they know where they can buy from). This requires some serious marketing on your part, and I would recommend hiring some professional help who will be able to help you scale up effectively (and who will not cost too much).

First of all, make sure that your Etsy shop looks awesome! Here are some links I would link out as examples of good store design:

Make your store look great (or as beautiful as you can). You should do this before anything else because it will make or break your sales for months to come (and it also makes it easier for people to find you). Even if someone does stumble upon your store, they may never buy from it — or never see it again if they don’t like what they see.

We have found that by far the best approach is doing both: optimizing our store page and creating a great first impression with customers. So the better design on our store page helps build trust and promote sales.

Second, encourage visitors to engage with your store by giving them links and other useful information. There’s no rush — most people probably don’t need any additional information right now — but if you notice a steady stream of visitors making purchases on their own without asking for anything extra, then consider adding an email signup form so that visitors know when new items are available and can decide whether they want to buy from the store or not. You might also encourage them by offering rewards for shopping.

Third, perhaps the best way to increase traffic is through social media advertising. Since many sites have a “like” button, which encourages linking back from Facebook and Twitter onto other sites like Pinterest or Tumblr, this brings more traffic into your shop. It's another way of getting more traffic into your shop through positive word-of-mouth marketing. You can find lots of great info on Pinterest here.

By getting more traffic into your shop, it will help you in another way. Etsy is similar to Google in that it recognizes “traffic” and rewards you by ranking your store higher in search results (although this is a complicated algorithm, so please don’t quote me on that!). You want to show up when people are searching for things they are interested in. But the traffic has to be relevant, which is why it’s important to have great content and user-friendly design!

You can also consider offering coupons and discounts to promote your store, offering special promotions during holidays or events, and collaborating with other Etsy sellers or influencers to cross-promote each other's shops.

That’s it! You now have a guide on how to sell on Etsy for beginners. Follow these steps and you’ll be well on your way to becoming a successful Etsy seller. Good luck!