Docs, playbooks, and proof to build your Etsy edge.

Everything we publish—from technical docs to long-form guides—lives here. Use it to plan, launch, and grow faster.

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Beginner guide

Launch Guide: From zero to your first ranking listing.

Download the 20-page PDF. Get the full checklist by signing up—once you confirm, we’ll email the entire guide.

Shop creation checklist with branding, policies, and inventory setup.

Listing playbook using our 80/20 metrics for titles, tags, images, and descriptions.

Tool stack walkthrough so you know exactly when to use each PlusFavorites feature.

Launch calendar template that pairs ranking boosts with favorites and reviews.

Free

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Playbooks

What a great listing (and shop) looks like.

Listing quality checklist

Titles between 80–140 characters with your main keyword front-loaded.
Use all 13 tags (≤20 characters) mixing broad + long-tail phrases.
Descriptions of 150+ characters with headings, bullets, and a clear CTA.
5–10 photos at 2000px on the shortest side, plus a short product video if possible.
Complete listing details: category, materials, personalization, shipping, stock.

Shop health checklist

Branding dialed in: banner, icon, announcement, and about story.
Policies, FAQs, and processing times published for buyer trust.
Aim for 5+ reviews with a 4.0+ average and keep at least 5 listings active.
Auto-renew enabled and inventory above five units to avoid lapses.
Encourage favorites and follows to surpass 100 shop favorers quickly.

Need help hitting these benchmarks?

Ranking programs Favorites packages

Blog

Fresh from the blog.

Deep dives, release notes, and data stories from the PlusFavorites team.

Introducing the Complete Etsy Reviews Suite: Transform Customer Reviews into Beautiful Testimonials

Aug 27, 2025

Discover our comprehensive Etsy reviews tools: create customizable testimonials widgets from individual listings or export reviews from your entire shop with HTML generation.

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Introducing the AI-Powered Etsy Image Improvement Tool: Boost Your Sales with Perfect Images

Aug 25, 2025

Transform your Etsy listing images with AI-powered upscaling and automatic alt text generation. Improve SEO and attract more buyers with professional-quality images.

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Top 100 Etsy Best-Selling Shops in 2025

Aug 7, 2025

Explore the full list of the top 100 best-selling Etsy shops in 2025. See which stores are making the most sales, what they’re selling, and how they became the top performers on Etsy. Perfect for sellers looking to learn from the best.

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Tools

Bring the playbooks to life.

Use the PlusFavorites tool stack alongside the guides above.

Plan launches

Keyword Research, Niche Finder, Rank Checker.

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Optimize listings

AI Description Generator, Tags Generator, Listing Analyzer.

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Prove demand

Reviews Maker, Favorites Boost, Shop Analyzer.

Explore tools